Taxonomy of Hype
Hype comes in many forms. In this week's Twitter Space we look at Johannes Klingebiel 5-stage taxonomy of hype and try to slot some of our favorite over-hyped (and under-hyped) technologies into those categories.
Oxide and Friends Twitter Space: January 24th, 2022
Taxonomy of Hype
We’ve been holding a Twitter Space weekly on Mondays at 5p for about an hour. Even though it’s not (yet?) a feature of Twitter Spaces, we have been recording them all; here is the recording for our Twitter Space for January 24th, 2022.
In addition to Bryan Cantrill and Adam Leventhal, speakers on January 24th included MattSci, Todd Gamblin, Aaron Goldman and Tom Lyon. (Did we miss your name and/or get it wrong? Drop a PR!)
Some of the topics we hit on, in the order that we hit them:
- The tweet about the topic: Johannes Klingebiel’s (2022) The five Levels of Hype taxonomy
- [@8:24](https://youtu.be/qrWgmkBfn9s?t=504) Roko’s Basilisk (slate.com)
- [@10:21](https://youtu.be/qrWgmkBfn9s?t=621) Cloud Computing
- [@12:09](https://youtu.be/qrWgmkBfn9s?t=729) Mobile, Wi-Fi (introduced in 1997)
- Adam broke his hand, but can still type dtrace with one hand
- [@15:14](https://youtu.be/qrWgmkBfn9s?t=914) Java
- Write once run anywhere
- Cross platform graphical interfaces
- Windows NT
- [@17:47](https://youtu.be/qrWgmkBfn9s?t=1067) Storage technology
- Dedup
- ZFS copies setting and redundant_metadata
- InfiniBand, iSCSI Extensions for RDMA (iSER), SCSI RDMA Protocol (SRP)
- [@26:15](https://youtu.be/qrWgmkBfn9s?t=1575) 3D XPoint (Intel Optane) wiki
- HP Memristor FAQ
- HP “The Machine”
- HP research’s pure hype marketing pitch
- The (absolutely incredible) Star Trek crossover ad > I’m gonna provide you the emotion of a revolution, but not the technical detail to > support it, not yet, but it’s coming.
- [@31:02](https://youtu.be/qrWgmkBfn9s?t=1862) Segway (wiki)
- Dean Kamen wiki
- Decoder Ring podcast (June 2021) Who Killed the Segway? ~40mins slate.com, Apple podcasts
- 2001 Good Morning America Segway unveiling, Diane Sawyer is underwhelmed > I’m tempted to say “that’s it??” (nervous laughter) > But that can’t be it!?
- [@34:29](https://youtu.be/qrWgmkBfn9s?t=2069) Maglev, Cold fusion
- [@45:30](https://youtu.be/qrWgmkBfn9s?t=2730) Rust
- [@48:43](https://youtu.be/qrWgmkBfn9s?t=2923) DTrace
- [@52:14](https://youtu.be/qrWgmkBfn9s?t=3134) Nanotechnology
- K. Eric Drexler wiki
- Expert Systems, AR/VR
- [@56:23](https://youtu.be/qrWgmkBfn9s?t=3383) Chatbots
- Dan Olson (Jan 2022) Line Goes Up - The Problem with NFTs ~2hr video (worth every minute)
- [@59:11](https://youtu.be/qrWgmkBfn9s?t=3551) Serverless
- Itanium IA-64, Very long instruction word VLIW
- Fibre Channel over Ethernet FCoE, ATA over Ethernet AoE > A solution in search of a problem
- [@1:06:50](https://youtu.be/qrWgmkBfn9s?t=4010) Taligent wiki
- [@1:13:47](https://youtu.be/qrWgmkBfn9s?t=4427) Docker
- Monetizing open source
- [@1:20:28](https://youtu.be/qrWgmkBfn9s?t=4828) 5G
If we got something wrong or missed something, please file a PR! Our next Twitter space will likely be on Monday at 5p Pacific Time; stay tuned to our Twitter feeds for details. We’d love to have you join us, as we always love to hear from new speakers!
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